Selling Your Home: Step 3

Halifax Houses For Sale John Pearce Royal LePage Atlantic

Listing Your Home For Sale

Your home is about to make its big debut on the market.

There’s a lot more to it than sticking a "For Sale" sign on your lawn and listing the property on MLS.

Establishing a home’s true worth can be tricky. As your real estate agent, I will make sure your home is poised for success. Here’s how I will help:

Set a price: This isn’t as easy as you might think. Price your property too high and buyers won’t be attracted. Price it too low and you stand to lose thousands. I will examine your home's current condition, location, surroundings, special features (such as a view from the property or extra-high ceilings), do a complete market analysis of what other houses in your neighbourhood have sold for in recent months, and give you a total market overview of your area. I will take into consideration as many factors as possible to accurately assess the fair market value of your property so it sells as quickly as possible while maximizing your profit.

Market your home: No matter how well your home is priced, you need a sound plan to attract buyers. This is where I will offer invaluable experience. Aside from listing your home on the Multiple Listing Service (MLS), I will make sure your home stands out from the pack by bringing in a professional home stager (at no charge to you) to make sure your home is ready for its close-up with my professional real estate photographer (also free of charge to you.) I will then advertise your home widely with feature packages and digital marketing pieces, including video, to make sure your home is front and centre in the marketplace. Through social media, blogs, various websites and my own personal peer network, I have a national network of 14,000 agents and related professionals who I can draw upon for contacts, referrals and potential buyers.

So now you’re fully committed. It’s time to make your home shine. But how to show it in the best light?

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Next Up: Showing Your Home